function initCaptions() {

$('#fw').attr("title","Fleetwood RV, the largest manufacturer of recreational vehicles in the US, produces over 30 brands across categories that include luxury coaches, motor homes, and towable trailers.");
$('#fw2').attr("title","Due to the complexity of Fleetwood's product line up, we focused on developing user paths that quickly and intuitively take the viewer to exactly the product they are interested in.");
$('#fw3').attr("title","Each brand offers a broad range of floor plans, designed for different leisure lifestyles. Users can save their favorites in a personal account.");
$('#fw4').attr("title","Comprehensive product information is presented in an easy-to-navigate format, enabling visitors to explore product features inside and out.");
$('#fw5').attr("title","The modular structure of the web site enables Fleetwood to present the unique flavor of their many sub brands.");
$('#fw6').attr("title","The Fleetwood site offers visitors a wide array of product and company information through a comprehensive video gallery.");
$('#fw7').attr("title","Video delivers a more dynamic and compelling experience than static content, helping the viewer imagine themselves enjoying the RV lifestyle.");
$('#fw8').attr("title","Each Fleetwood product is a complex combination of components and options, this comparison tool helps the viewer choose the best product for their needs.");
$('#fw9').attr("title","A Comprehensive dealer extranet provides access to a wealth of dealer resources.");
$('#fw10').attr("title","All online and off-line leads are directed daily via the Web site to the appropriate dealer for action.");
$('#fw11').attr("title","Dealers have access to a wide array of marketing resources including online and offline materials and tools.");
$('#fw12').attr("title","By providing answers to frequently asked questions, the extranet reduces the time spent by corporate staff supporting the dealer network.");
$('#fw13').attr("title","The Fleetwood dealer extranet supports post sale activities as well, with full access to technical specifications, service bulletins, and parts information.");
$('#fw14').attr("title","Parts data and business transaction information available through the extranet enhances the efficiency of providing parts support to dealers and ultimately to customers.");
$('#fw15').attr("title","Self-serve training tools enable dealers to stay up to date on product information and become certified product experts.");
$('#fw16').attr("title","Dealers have the ability to contact specific Fleetwood staff directly through the extranet to resolve issues that can't be managed through online tools.");
$('#fw17').attr("title","The eFDN program enables dealers to complete warranty registrations, access parts information, and product data by VIN (vehicle identification number).");
$('#fw18').attr("title","All Fleetwood corporate staff, field sales managers, and dealers have access to the latest Fleetwood news and events.");

$('#exp').attr("title","Expedia, the largest online travel agency in the world chose Pivot + Levy for user interface consulting improving the Quick Connect extranet user experience and accessibility for their independent hotel partners all over the globe.");
$('#exp2').attr("title","We provided user interface design for Expedia Inc.'s Partner Central, making it easier for partners to manage property and inventory information.");

$('#fb').attr("title","");
$('#fb2').attr("title","");
$('#fb3').attr("title","");

$('#bb').attr("title","Brown Bear Car Wash is a well-known Seattle institution. We built Brownbear.com as a dynamic online presentation of their value proposition: great for your car and better for the environment.");
$('#bb2').attr("title","An engaging Flash animation walks the viewer through the Brown Bear Car Wash process highlighting how they protect the environment and their customer's cars.");
$('#bb3').attr("title","Brown Bear's competitor is a bucket and a garden hose. We developed entertaining animation to educate about the environmental perils of curb-side car washing.");
$('#bb4').attr("title","Pivot + Levy combined the Brown Bear brand with mapping technology and Flash to provide a rich, detailed review of every Brown Bear location");
$('#bb5').attr("title","Brown Bear's revenue is primarily generated at point of sale, but customers have also demanded branded merchandise, sold through this easy-to-use online store.");
$('#bb6').attr("title","We developed this character to personify the values of the company and tell its strory.");
$('#bb7').attr("title","The Brown Bear brand has grown organically, this brand guide documents brand rules to bring consistency to all Brown Bear communications.");
$('#bb8').attr("title","By leveraging the Brown Bear character, Pivot + Levy developed this whimsical transit campaign to promote the environmental benefits of using Brown Bear.");

		$('#mstx').attr("title","The 'Elements' campaign was designed to promote the key concepts that Microsoft developers should focus on for the development of Vista and Internet Explorer.");
		$('#mstx2').attr("title","Seamless communication that is simple to understand and use is one of the major improvements built into Vista.");
		$('#mstx3').attr("title","Both Vista and Internet explorer introduced a more stable, secure, and functional user experience.");
		$('#mstx4').attr("title","Vista and Internet Explorer were developed from the ground up to take advantage of the dramatic changes technology has created in online entertainment.");
		$('#mstx5').attr("title","Both Vista and Internet Explorer introduced new, robust capabilities for the explosion in mobile computing platforms.");

$('#cw').attr("title","Cruise West is the largest American-owned, family operated adventure travel company specializing in small ship cruises. We developed their site to provide a comprehensive tour discovery and planning experience.");
$('#cw2').attr("title","The site presents a branded experience to engage viewers in discovering the rich destination options offered by Cruise West");
$('#cw3').attr("title","Creating a cruise itinerary is a simple step-by-step, rules-based process.");
$('#cw4').attr("title","Intuitive UI approach lengthens visits and simplifies the complex array of cruise options.");
$('#cw5').attr("title","Smart technology recognizes users, adjusting content and promotions accordingly.");
$('#cw6').attr("title","Agents can use online training as a quick reference to get up to speed on products or request a custom training session.");
$('#cw7').attr("title","Travel agents can create 'marketing shells', which are flexible marketing templates they can personalize through easy to use extranet tools.");
$('#cw8').attr("title","Agents purchase sales tools directly through the extranet's shopping cart, this system can be tied to co-op funding.");


$('#spu').attr("title","The 2006 Water Quality Report shares the story of how the Seattle Public Utility has secured safe, sustainable water resources for the Puget Sound region.");
$('#spu2').attr("title","Seattle Public Utility has undertaken a multi-decade project ensuring safe water supplies that encompasses land use planning, infrastructure upgrades, and conservation.");
$('#spu3').attr("title","The 2007 Report to the Community shows the vital role water plays in our region's livability, economic health, and future prosperity.");
$('#spu4').attr("title","Everyone needs clean, safe, reliable water. The 2007 Report emphasizes how different water users benefit from Seattle Public Utility's management.");
$('#spu5').attr("title","Water is also an economic development issue. The 2007 Report educates rate payers on the role water plays in successful businesses in our region.");


$('#srm').attr("title","Pivot + Levy developed a new Web site for Seattle Reproductive Medicine, one of the region's largest and most successful fertility clinic with two goals: make information easier to find and present the SRM brand appropriately.");
$('#srm2').attr("title","Rich information was available throughout the original site, but often it was difficult for users to access. Pivot + Levy streamlined the site information architecture and developed a navigation scheme that made all information available from every page.");
$('#srm3').attr("title","Much of the content provided by SRM for patients and potential patients is technical medical information. We developed a simplified, clean template that could accommodate this data in a user friendly, legible  format.");
$('#srm4').attr("title","Beyond educating visitors, SRM uses their Web site as a lead generation tool. Pivot + Levy streamlined the lead input process to make it easier for visitors to book a preliminary appointment.");

$('#pd').attr("title","A leader in digital cinema projection, Christie Digital required a robust but customized solution for online training and classroom scheduling for their field technicians.");
$('#pd2').attr("title","A comprehensive multi-level registration system allows for extensibility and ensures that once users have logged in, they see only the content that is appropriate for them.");
$('#pd3').attr("title","All online content is built using the Articulate suite of products. Access to those assets, including reporting on completion status, is individualized for the user through a hierarchical and robust categorization of all content.");
$('#pd4').attr("title","Articulate content is presented full screen but the student never leaves the projecTDigital training site, and the student can remain connected with the training site when they have completed a lesson.");
$('#pd5').attr("title","Administrative tools are the heart of the system and allow appropriate personnel to mange students, events, and all content on the site.");
$('#pd6').attr("title","Administrators can manage students and see at-a-glance how each student has done on each training presentation and quiz. New users can easily be added and administered by appointed administrators.");
$('#pd7').attr("title","Content of any kind can be made available including PDF, Excel, Word, external websites, and online training content. Each item can be assigned to multiple categories and access assigned to groups or individual students.");

$('#fwh').attr("title","Fleetwood Homes is the second largest manufactured homes builder in the US. This site presents products produced by 18 manufacturing plants across the country in more than 1,200 unique floor plans in an easy to explore format.");
$('#fwh2').attr("title","Fleetwoodhomes.com is updated automatically each day with new product information, ensuring customers have the very latest floor plans and decor options.");
$('#fwh3').attr("title","The site offers extensive content to help the home shopper plan for home ownership and have a positive post-sale experience.");
$('#fwh4').attr("title","Fleetwood Homes retailers are supported by a dedicated extranet providing leads, customizable marketing tools and training.");
$('#fwh5').attr("title","The extranet reveals a wealth of information available to managers enabling them to monitor sales activity across the network.");
$('#fwh6').attr("title","Lead reports can be configured for source and date range.");
$('#fwh7').attr("title","Lead reports can also be configured to provide insights into total lead activity across all users.");
$('#fwh8').attr("title","Lead collection and aging information is compiled and presented visually to assist managers in monitoring activity.");
$('#fwh9').attr("title","Fully detailed lead information is always available to assist sales staff in contacting prospects with relevant information.");
$('#fwh10').attr("title","Lead performance can be monitored, giving managers the ability to reveal what actions have been taken and make necessary adjustments.");
$('#fwh11').attr("title","Pivot + Levy developed the Trendsetter homes web site to promote Fleetwood products to property developers.");
$('#fwh12').attr("title","Fleetwood Homes modular products are offered to builders and developers through an easy to use, engaging interface.");
$('#fwh13').attr("title","The Trendsetter site educates builders and developers about the benefits of factory-built housing with this online plant walkthrough.");

$('#ac').attr("title","American Coach is an ultra-premium line of luxury RVs. This site introduces these luxury brands through a multimedia experience that reflects the craftsmanship that is the heart of the brand.");
$('#ac2').attr("title","Each of the four American Coach lines are represented through a wide-screen view, highlighting the design and features of each coach.");
$('#ac3').attr("title","Pivot + Levy designed a multi-media presentation for each coach to connect with the different customer segments targeted by each American Coach brand.");
$('#ac4').attr("title","Each American Coach brand features dramatic graphics, presented here to full effect in this wide screen exterior view.");
$('#ac5').attr("title","American Coach RVs are all about space, and this site takes full advantage of a 'cinematic' view to present this feature.");
$('#ac6').attr("title","The gallery allows the visitor to put themselves inside the RV and begin to get a feel for the American Coach experience.");
$('#ac7').attr("title","American Coach offers a luxurious life on the road and the gallery reinforces the 'home like' environment each RV can deliver.");
$('#ac8').attr("title","Beyond the plush amenities, the site educates viewers about the superior engineering that is the foundation of each American Coach brand.");
$('#ac9').attr("title","Visitors can also easily review the many floor plan options available for each American Coach brand.");
$('#ac10').attr("title","The American Coach brand is all about choice. Site visitors can explore the multitude of options and define their favorite combinations.");
$('#ac11').attr("title","Video content on the site introduces the viewer to how their coach is constructed, giving them an 'under the hood' view of the quality and luxury offered by the brand.");

		$('#kp').attr("title","Pivot + Levy developed the Kibble & Prentice corporate identity system to compete with national financial service brands.");
		$('#kp2').attr("title","This modular system enables the Kibble & Prentice sales team to tailor presentations depending on the target audience.");
		$('#kp3').attr("title","Pivot + Levy provided user interface design and consulting to bring the Kibble & Prentice brand online.");

		$('#mss').attr("title","Pivot + Levy developed this collateral system to launch the Microsoft Site Builder Network.");
		$('#mss2').attr("title","The Site Builder Network was created to attract web developers and innovators to Microsoft's web technologies.");
		$('#mss3').attr("title","Marketing the Site Builder Network emphasizes the creative capabilities of web developers.");
		$('#mss4').attr("title","The goal was to provide developers with the tools to create great web technologies and attract them into Microsoft's Partner network to market their innovations.");

$('#expb').attr("title","Pivot + Levy developed comprehensive brand guidelines for Expedia, Inc.'s worldwide business operations.");
$('#expb2').attr("title","The system we developed provides both firm rules to deliver consistency and the flexibility to produce any type of online or print execution.");
$('#expb3').attr("title","Pivot + Levy produced sales collateral for each of Expedia, Inc.'s divisions based on the brand system we developed.");

		$('#ch').attr("title","The new identity for Columbia Hospitality reflects their all-encompassing services and positions them to compete against national players.");
		$('#ch2').attr("title","Pivot + Levy leveraged the new identity work to produce this modular sales system that enables CHI sales staff to tailor presentations to a variety of audiences.");
		$('#ch3').attr("title","We provided user interface consulting and design to improve online presentation of properties managed by CHI.");

$('#reg').attr("title","The Regency brand is about lifestyle. Pivot + Levy utilized Flash to deliver a 'walk through' experience that tells the brand story.");
$('#reg2').attr("title","The site presents the drama and power of piloting a Regency 670 through an extensive gallery of high-quality exterior photography.");
$('#reg3').attr("title","The Seattle based Regency Yachts brand emphasizes tasteful luxury and the unmatched opportunities for entertainment and adventure their yachts can deliver.");
$('#reg4').attr("title","The interior gallery allows the viewer to 'walk through' the yacht, deck-by-deck through an innovative and engaging gallery experience.");
$('#reg5').attr("title","Pivot + Levy designed complete corporate identity, sales materials, and rich online experience for the launch of Regency, a luxury motor yacht brand.");
$('#reg6').attr("title","Attention to detail, fit and finish, and the highest quality materials are the basis of the Regency Yachts brand.");
$('#reg7').attr("title","Our communication goal for print advertising supporting the launch was to set the expectation that Regency Yachts delivers the lifestyle customers are seeking.");

		$('#sb').attr("title","Pivot + Levy rapidly produced a multi-media campaign for the test marketing launch of Starbuck's Express ordering service, including direct mail, print advertising, and point of sale.");
		$('#sb2').attr("title","The in-store marketing of Starbucks Express introduced the program to customers and enabled them to sign up to participate in the trial.");
	
		$('#acme').attr("title","Pivot + Levy designed the identity for ACME, a new entertainment concept that combines the traditional bowling alley with a hip, urban nightclub.");
		$('#acme2').attr("title","Based on the brand mark, Pivot + Levy developed a comprehensive set of business papers and marketing materials.");
		$('#acme3').attr("title","Pivot + Levy worked closely with ACME's interior design team and Brunswick to extend the ACME brand into the facility's interior.");
		$('#acme4').attr("title","Designed by Pivot + Levy, this dimensional, illuminated signage greets ACME's guests.");
	
		$('#msppc').attr("title","Pivot + Levy developed the launch campaign for the second generation, 'Windows Powered' PDAs. This execution aggressively announces an alternative to the Palm OS.");
		$('#msppc2').attr("title","The strategy behind this campaign was simple: Windows Powered technology can deliver what the Palm OS can't.");
		$('#msppc3').attr("title","The campaign doubled Microsoft's market share in this category in 6 months.");
		$('#msppc4').attr("title","It was so effective that Compaq PDA models were sold out for months after the launch.");
		$('#msppc5').attr("title","Following the launch, this supporting campaign introduced the emerging wireless capabilities of Windows Powered PDAs.");
		$('#msppc6').attr("title","Wireless capabilities begin to fulfill the promise of mobile technology—the information you need, wherever you are.");
		$('#msppc7').attr("title","This campaign also communicated that 'Windows Powered' devices, from a broad range of respected manufacturers, offer consumers more choice.");

$('#expev').attr("title","Pivot + Levy created booth graphics for the launch of Egencia, Expedia's business travel division at the National Business Travel Association Convention.");
$('#expev2').attr("title","We developed this low cost booth for Expedia Inc.'s participation in the Wyndham Hotels & Resorts Conference");
$('#expev3').attr("title","Pivot + Levy developed all materials for the Expedia Partner Services Group (PSG) global conference, attended by Expedia's hospitality and travel industry partners.");
$('#expev4').attr("title","In addition to collateral and signage, Pivot + Levy designed all environmental graphics and banners for the PSG Summit.");
$('#expev5').attr("title","Pivot + Levy developed interior graphics and tradeshow materials for Expedia Inc.'s annual meeting.");
	

}